An empty science technology classroom

Kevin Hong

Research Interest

Design and Evaluation of IT-based Markets and Business Models: Digital Economy, Digital Platforms, Online Markets, E-Procurement, FinTech, Open Innovation, Live Streaming. Societal Impact and Business Value of Information Technology: Future of Work, Sharing Economy, Gig Economy, IT Labor, Monitoring Technologies, Business Value of Analytics. Human-AI Interaction and Business Analytics: Human-AI Interaction, Bot Design & Regulation, Social Media Analytics, Recommender Systems, Measuring novelty and creativity. Preferred Methodologies: Field Experiments, Lab Experiments, Econometrics, Machine Learning, Deep Learning.

Featured Publications

Kevin Hong


Office Location

MH 270B


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